Jayd Ink - DarkSkin [Music Video]
Artist Jayd Ink delivers a clean and consistent video for her song DarkSkin, which deals with colourism as a black woman. The video is shot in Toronto where she grew up, and reminisces on important moments in her life like past memories and her old school.
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Ink shares visuals of black women in their element being themselves.
The authentic depiction highlights the common resistence of dark women loving their skin against society’s rebuttal. Ink challenges the phrases that incite “you're pretty for a dark skin girl” should not be taken as a compliment. She pens the story from a perspective that understands this mentality dates back to hundreds of years ago where race divides propogate dark skin as an undesirable characteristic.
Ink is inspiring generations of women to embrace the richness and strength of their melanin. The video is directed by 88everything.