WHAT WE HAVE TO SAY:

Beatmakers, MC’s, and label owners… rising collective La Fine Equipe released their new music video for ‘What Eva’ (feat. J. Medeiros) last week and it’s definitely worth checking out. Gathering influence from the sounds of J Dilla, Mos Def, and Madlib. The sounds curated by the collective are original and exciting.

The four French beat-makers, Oogo, Chomsky, Mr, Gib and Blanka are only a couple months away from releasing their highly anticipated new album in March.

We love the energy and creative output these artist’s possess and we look forward to hearing more from the group in the coming months. Don’t forget to connect with the collective online to stay up to date on what’s happening next and enjoy!

WHAT THE ARTIST HAS TO SAY:

"We wanted it to look like a 90s VHS that was put on the VCR. Part of the charm was its fuzzy, imperfect look so apparent during that era. 'What Eva' embodies a strong DIY ethos and we the band, did most of the filming ourselves using a small handheld camcorder. Everything was filmed on location in the supermarket. There are no 3D models. The song and visual is also a homage to the strong visual elements often found in 90s music videos like Mc Solaar's 'New Western' and French hiphop outfit IAM's 'Je danse le Mia'. There is a surreal sequence in the video where we are surrounded by a kaleidoscopic display of supermarket products. To summarize, we had a complete blast filming this". — La Fine Equipe

CONNECT WITH THE ARTIST:

La Fine Equipe: Facebook