This new visual for Principleasure's "Hexagonal Dab" is insane

Principleasure, an electronic artist hailing from the warehouse scene of Downtown LA, has revealed the video for his debut track ‘Hexagonal Dab’. 

The video was directed by Dalena Tran and 3D digital artist Hirad Sab, who have received critical acclaim for their work with the likes of Ash Koosha and Sevdaliza. In ‘Hexagonal Dab’, they explore the concept of captivity, focussing on a shadowy character being held against her will. Throughout the video, the character begins to rise up against her unseen captors, and as the track builds to a crescendo, her emotions have built from compliance, to fury. 

‘Hexagonal Dab’ is the lead track from Principleasure’s debut EP (also titled ‘Hexagonal Dab’). Each of the four tracks on the EP is made to the same principle - created using only vintage synthesisers (mostly analogue). Principleasure records each track live, in one take, with minimal editing or mixing - and what mixing there is also happens in analogue too. 

The EP showcases Principleasure’s penchant for immersive and atmospheric electronic music, from the dark acid of lead track ‘Hexagonal Dab’, to the balearic Rhodes-led vibes of ‘Hysterical O’. 

Principleasure is currently in the studio recording further releases, and working on a live show which will be debuted in the near future.

Stream this song and many others like it in our Spotify playlist